Where traditional ideas are gently ushered out the door. (and we are not talking about the beautiful door as before, but an ugly door) If you thought you would find the usual advertising campaign, I am sorry to disappoint you. Here, we transform the “already seen” into “never seen before”.
It’s going to be a bit long so if you have to go to the bathroom go now!
Our team analyzes your business, using advanced market research, competitor analysis and customer behavior studies. We identify strengths, weaknesses, opportunities and threats, laying the foundation for an effective strategy.
We convert analysis into concrete actions, defining customized strategies to guide your business towards the desired results. The strategy combines innovation and practicality, adapting to market trends, audience preferences and business objectives, maximizing your potential.
We work with your company to establish clear, measurable goals that are aligned with your company's vision and mission. Goals, which range from brand awareness to conversion rate optimization, are SMART: Specific, Measurable, Actionable, Relevant, and Timely.
We analyze how your products or services compare to the competition and define your desired positioning in the market. We create a unique value proposition and a targeted message, building a strong identity that fosters customer loyalty.
We constantly monitor the performance of campaigns and activities through specific KPIs, ensuring the effectiveness of strategies. Continuous data analysis allows us to promptly identify and correct any areas of improvement.
At the end of the cycle, we present a detailed report of the activities carried out, the results obtained and future recommendations. We provide clear and in-depth analysis with graphs and insights, facilitating informed and strategic decisions to ensure continuous growth and a solid path to success.
Let’s make a long story short, if you don’t know what the 4 P’s of marketing are, you’re sailing without a compass.
The 4 Ps aren’t just theory, they’re your survival manual.
Seth Godin’s “This Is Marketing” teaches that marketing isn’t about mass selling, but about creating authentic relationships and creating positive change. Godin emphasizes the importance of finding niche audiences, building trust, telling stories that resonate, and acting with empathy. True marketing, he believes, is about making a meaningful difference in people’s lives.
A pop journey through the greatest successes in the history of humanity: from Impressionism to Game of Thrones, passing through Star Wars, to discover the secret of popularity.
The goal of “Creating Successes” is to provide anchors in the chaotic world of successes, to understand future trends and be able to build successful products.
Why does something happen?
Although many people think it is only thanks to advertising, this is absolutely wrong. People are no longer influenced by commercials, but by the judgment of friends.
Why then do some products or campaigns go viral while others fail to take off?
Jonah Berger, professor of Marketing at the Wharton School, after years of studies and research, answers these questions in “Contagious”.
This book provides practical, immediately applicable techniques for creating advertising launches, disseminating information and messages that people will share, making them viral.
“The Weapons of Persuasion” explores the psychological principles that influence people’s decisions. It identifies six fundamental principles of persuasion:
Reciprocity: People tend to return favors received.
Commitment and consistency: Once people take a position, they tend to stick to it to be consistent.
Social proof: People follow the behavior of others, especially in situations of uncertainty.
Authority: People are inclined to follow those who are perceived as experts or authorities.
Likeability: We are more easily persuaded by those we like.
Scarcity: People place more value on what is perceived as scarce or limited.
These principles explain how and why people can be influenced in their daily choices.
Written by the co-founder of Pixar, it explores the fascinating world of creativity and what makes some people exceptionally creative. The author explores how the creative process is not just a matter of innate talent, but rather the result of a series of interconnected factors.
One of the central aspects of the book is the concept of “flow,” a state of total immersion in an activity that leads to high productivity and creativity. When a person enters this state, they lose the perception of time and every action seems to flow naturally toward the final goal. It is in this state that the most innovative ideas often arise.
It combines autobiography and life manual, offering a guide on how to achieve personal and professional success through the application of fundamental principles. Dalio, one of the world’s greatest investors and entrepreneurs, shares lessons learned throughout his career and distills them into a set of key principles that can be applied by anyone.
In the book he emphasizes that mistakes are inevitable, but it is crucial to learn from them and use them as opportunities for growth. The author encourages an open mind and the constant search for truth, even when it is uncomfortable.
“Marketing School” is a daily podcast that offers short lessons in digital marketing. Neil Patel and Eric Siu cover a wide range of topics, from the latest in SEO to social media ads, providing practical and immediately applicable advice.
This podcast offers a mix of specific notions on digital marketing and broader reflections on culture and society. Francesco Ambrosino alternates technical episodes with lighter content, making “Socialmediacoso Che Dice Cose” a varied and stimulating listen.
Giulio Gaudiano is one of the most recognized Italian podcasters, and in “Digital Strategy” he addresses various topics related to web marketing and online business. He shares secrets and news from the sector, offering practical advice on topics such as SEO, personal branding, and social media
Guerrilla marketing is an unconventional marketing strategy that aims to surprise, engage and generate a strong impact on the audience, often with a limited budget. The goal is to create a memorable and viral experience, leveraging imagination and originality.
Guerrilla marketing campaigns are often unexpected and creative, grabbing the attention of the public.
Guerrilla marketing efforts spread quickly through word of mouth and social media.
Onsite Design Labs is a Marketing and Communication agency that operates in United States with National and International clients.